‘Don’t want a Zio in our ads’: David Schwimmer Quince advert sparks anti-Israel boycott calls
Pro-Palestine social media users have condemned the American fashion company for featuring the Friends star in its promotional material
Assessment
David Schwimmer's face in a Quince ad has become a flashpoint for anti-Israel activists who see any public Jewish figure as a target. The boycott calls are less about the company's products and more about using commercial pressure to isolate Israeli supporters. Watch whether Quince stands by the ad or folds to the online campaign.