Last week's antisemitic "Boycott Ride" in Philadelphia backfired miserably, with people lining up for hours to support Jewish-owned businesses.
The Boycott Ride organizers have now canceled their planned follow-up event. #BDSisBS
Assessment
A boycott campaign targeting Jewish-owned businesses in Philadelphia produced the opposite of its intended effect. Instead of hurting those businesses, the event drove long lines of customers who came specifically to show support. The organizers have now scrapped their next planned action, suggesting the backlash was severe enough to make continuation untenable. The episode shows how public sentiment can rapidly turn a coercive tactic into a mobilizing force for the targeted community.