טיקטוק משנה את חוקי המשחק: הפיצ'ר החדש שיהפוך אותה לקניון

הערכה

TikTok is moving from entertainment to commerce by adding an AI shopping assistant and checkout feature. The goal is to keep purchases inside the app instead of sending users to external sites. That shift could pull significant revenue away from traditional e-commerce platforms. Watch whether retailers embrace the closed ecosystem or resist losing direct customer relationships.