אחרי שהפך לכשר: המהלך החדש של מלון היוקרה ביפו

הערכה

A luxury Jaffa hotel that went kosher in May is now opening a meat-focused chef restaurant, ARC, led by chef Amos Hion. The move signals a deliberate strategy to attract local diners, not just hotel guests, by offering a kosher fine-dining option in a city where such choices are limited. The restaurant's menu draws on local and Jaffa influences, positioning itself as a destination for observant foodies and tourists alike. Watch whether this model spreads to other non-kosher hotels seeking to expand their customer base.