רשת פופולרית מורידה מחירים — מוצר מבוקש ב-1.90 שקל

הערכה

A price war among Israel's major retail chains has escalated, with Rami Levy Shivuk Hashikma launching an online-exclusive discount campaign on a popular product. The offer is available only until July 4, 2026, signaling a time-limited strategy to capture digital shoppers. The move continues an aggressive competitive pattern, with further price cuts likely from rival chains in response.