כולם רוצים ביס משוק של טריליון שקל: השחקנית החדשה שנכנסת לשוק הגמל

הערכה

The Israeli pension and provident fund market, valued at over a trillion shekels, is drawing new entrants. Hachshara Insurance, controlled by Eli Elazar, is seeking regulatory approval to enter this space, following Ayalon's move in August and broker Profit's planned entry. The question is whether these newcomers can carve out market share from established players, or if the trillion-shekel prize will remain concentrated among the incumbents. Hachshara already manages 31 billion shekels in savings policies, giving it a base to build from.