"כשאני משלים עסקה אני כבר קרוב לסגירה של עוד אחת": מסע הרכישות של גיא פרופר

הערכה

Guy Proper, CEO of Sugat, has led an aggressive expansion strategy over seven years, acquiring five companies for over 300 million shekels with three more deals pending. He claims this consolidation will ultimately lower consumer prices, a counterintuitive argument worth watching. The interview also draws a comparison to his father, the legendary owner of Osem, suggesting a family business dynasty narrative. The key question is whether market concentration in Israeli food actually delivers the price relief he promises or further reduces competition.