אין הסברה בלי מדיניות: אי אפשר להסביר את מה שאי אפשר להגן עליו | טובה הרצל

הערכה

The piece argues that Israel's public diplomacy efforts are structurally doomed because they try to explain policies that are themselves indefensible. The real problem isn't messaging or spokespeople. It's the absence of a coherent, defensible policy framework. Until that changes, no amount of polished hasbara will work. The author is calling for a shift in focus from spin to substance, from reactive outrage to strategic governance.