ירידת מחירי iPhone 18 בישראל – החלטת הרשת

הערכה

A major Israeli electronics retailer is undercutting official distributors by selling iPhone 18 Pro units through parallel imports at 4490 shekels. This creates a direct price war that pressures authorized suppliers and may reshape consumer expectations for flagship device pricing. The move signals that parallel import channels are becoming a mainstream competitive force in Israel's electronics market. Watch for whether official distributors respond with price cuts or legal challenges.