פיצוח 'קוד האחים' הישראלי: האם נתניהו ישרוד בעידן הפודקאסטים? - דעה

הערכה

The piece argues that the informal, unfiltered nature of podcast media is reshaping political power, using Trump's White House win as a prime example. It suggests that Israel's next prime minister will need to master this medium to break through traditional party loyalty and media gatekeeping. For Netanyahu, the challenge is whether his established command of conventional press can compete with the raw authenticity voters now crave. The real shift is about who controls the narrative, as long-form conversations replace soundbite dominance.