דורון שפילמן מונה לדובר הבינלאומי של מטה ההסברה הלאומי

הערכה

The National Public Diplomacy Directorate has installed Doron Spielman as its international spokesperson, a move that follows Noam Shapira's recent appointment as the body's staff head. These back-to-back staffing changes signal an effort to overhaul Israel's messaging strategy abroad. The effectiveness of that strategy will depend on whether these new appointments translate into measurable shifts in international perception.