"השמדת ערך": מה עומד מאחורי המהלך האומלל של וויקס

הערכה

Wix's decision to repurchase 31% of its shares at $92 each now looks like a costly miscalculation. The stock has since fallen to $55, meaning the $1.6 billion spent is worth under $1 billion today. The gap between the buyback price and the current market value raises questions about the company's capital allocation judgment and timing.