"כמו תמר מג'הול": הסמל החדש של הפועל ירושלים נחשף | צפו

הערכה

Hapoel Jerusalem's new branding was meant to unify, but it has split the fanbase instead. Hundreds of fans flooded social media with anger over what they see as a break from tradition, despite management's claim that core symbols were preserved. Owner Matan Adelson's attempts to soften the protest clearly failed. The real test will be whether this backlash forces a redesign or hardens the club's resolve.