לנצח את השעון: המירוץ למכירת 'ארבעת המינים' לסוכות

הערכה

A school teacher turned seasonal entrepreneur in Netanya illustrates the logistical sprint behind Sukkot's Four Species market. The entire supply chain, from growers to wholesalers to retailers, operates on an unyielding deadline. What is at stake is not just profit but ensuring that thousands of Jews can fulfill a biblical commandment. Watch for how the market copes with last-minute shortages or quality issues in the days before the holiday begins, as this is when real pressure hits retailers.