אמזון מתקשה לתפוס דריסת רגל בקמעונאות המקוונת בישראל

הערכה

Three Chinese platforms now command three quarters of Israeli online orders while Amazon languishes at six percent. The gap is staggering for a company that dominates ecommerce nearly everywhere else. Amazon needs to understand what keeps Israeli shoppers loyal to Temu and Shein faster pricing, better selection, or something else entirely. Without a sharp answer, its local foothold will only shrink further.