אחרי פרשת "יד לוחצת יד": כך זינקו הוצאות הפרסום של ההסתדרות

הערכה

The Histadrut labor federation has doubled its radio and television advertising spending since the 'Hand Shakes Hand' affair broke, raising questions about whether the surge is a reputational repair effort. The source of funding for these campaigns, drawn from the organization's treasury, is now under scrutiny. The scale of the spending increase in millions of shekels suggests a significant public relations response to the scandal.