Jeunes Israéliens : l’IA remplace les conseils parentaux, selon une étude
Mastercard et la société d’études Opinium ont interrogé 26 000 adultes et adolescents dans 13 pays d’Europe et en Israël. L’étude montre que les Israéliens utilisent l’IA plus activement que les Européens pour leurs achats…
Évaluation
Israeli teens are leapfrogging their parents and European peers in adopting AI for everyday shopping, according to a Mastercard-Opinium survey of 26,000 people across 13 countries. The generational shift is stark: 68% of Israeli adolescents expect AI agents to handle their future purchases, and a quarter already trust AI recommendations over parental advice. Friends still hold more sway than algorithms, but the trend line points toward a retail landscape where family influence is being quietly replaced by machine judgment. Watch for how retailers and payment systems adapt to this cohort as they age into full purchasing power.