"Comme une datte Medjool" : le nouveau logo du Hapoël Jérusalem dévoilé | Regardez
Le club de basket-ball de la capitale a lancé un rebranding comprenant un logo actualisé créé en collaboration avec des designers issus du public. Malgré les tentatives de Matan Adelson d'atténuer la protestation, des centaines…
Évaluation
Hapoel Jerusalem's new branding was meant to unify, but it has split the fanbase instead. Hundreds of fans flooded social media with anger over what they see as a break from tradition, despite management's claim that core symbols were preserved. Owner Matan Adelson's attempts to soften the protest clearly failed. The real test will be whether this backlash forces a redesign or hardens the club's resolve.