"Como un dátil Medjool": el nuevo símbolo del Hapoel Jerusalén se revela | Mire
El club de baloncesto de la capital lanzó un cambio de marca que incluye un logotipo actualizado creado en colaboración con diseñadores de entre la audiencia. • A pesar de los intentos de Matan Adelson…
Valoración
Hapoel Jerusalem's new branding was meant to unify, but it has split the fanbase instead. Hundreds of fans flooded social media with anger over what they see as a break from tradition, despite management's claim that core symbols were preserved. Owner Matan Adelson's attempts to soften the protest clearly failed. The real test will be whether this backlash forces a redesign or hardens the club's resolve.