First Publication: Shufersal Will Begin Selling iPhone 18, and It's Not the Only One
The competition over iPhones returns to the grocery chains. Just like in the previous round, where Osher Ad was the first to bring the iPhone to the shelves, and later Victory, Rami Levy, and Yohananof…
Assessment
Israeli grocery chains are turning into electronics retailers again. Shufersal and Osher Ad are leading the charge to stock the iPhone 18, following a pattern from the previous launch where Osher Ad was first and others like Victory, Rami Levi, and Yochananof joined later. That earlier round saw customers storming stores and emptying shelves, so the demand is proven. The phone's steep price is already a meme on social media, with viral jokes about selling body parts to afford it. Watch whether the other chains match these two quickly, and whether stock holds up this time. The real story is how food retailers keep using premium gadgets to pull foot traffic.