'The ABY' hotel brings new life to Tel Aviv’s historic Zamir Cinema site
The ABY brings new life to one of Tel Aviv’s most recognizable corners, combining preserved 1950s architecture, contemporary design and a distinctly Israeli hospitality experience
Assessment
A hotel opening on the site of a historic cinema is a concrete bet on Tel Aviv's cultural and tourism revival. The project deliberately fuses preserved midcentury architecture with modern design, signaling that the city values its built heritage as an economic asset. Watch whether this model spreads to other aging landmarks in central Tel Aviv.