Research shows Jewish young adults engage informally and are open to deeper engagement
Three-quarters of Jewish young adults in the United States say they do something Jewish regularly, often at home with family or friends, according to new research from Sense Worldwide, commissioned and released by the Jim…
Assessment
Jewish young adults are maintaining Jewish practices on their own terms, outside institutional settings. The research suggests a gap between informal engagement and formal communal affiliation. Organizations looking to reach this demographic will need to meet them where they already are, rather than expecting them to walk through existing doors.