"When I complete a deal, I'm already close to closing another one": The acquisition journey of Guy Propper
Since Guy Propper took on the role of CEO of Sugat seven years ago, the food company under his leadership has not stopped expanding. It has already acquired five companies for more than 300 million…
Assessment
Guy Proper, CEO of Sugat, has led an aggressive expansion strategy over seven years, acquiring five companies for over 300 million shekels with three more deals pending. He claims this consolidation will ultimately lower consumer prices, a counterintuitive argument worth watching. The interview also draws a comparison to his father, the legendary owner of Osem, suggesting a family business dynasty narrative. The key question is whether market concentration in Israeli food actually delivers the price relief he promises or further reduces competition.