Everyone Wants a Bite of the Trillion Shekel Market: The New Player Entering the Pension Savings Market
Hachshara Insurance, controlled by Eli Elazar, will request a permit from the Capital Market Authority in the coming days to open operations in the field of pension fund management. This joins Ayalon, which already entered…
Assessment
The Israeli pension and provident fund market, valued at over a trillion shekels, is drawing new entrants. Hachshara Insurance, controlled by Eli Elazar, is seeking regulatory approval to enter this space, following Ayalon's move in August and broker Profit's planned entry. The question is whether these newcomers can carve out market share from established players, or if the trillion-shekel prize will remain concentrated among the incumbents. Hachshara already manages 31 billion shekels in savings policies, giving it a base to build from.