Dr. Bronner’s soap mixes Israeli and Palestinian olive oil — and dodges product boycotts
When members of Brooklyn’s Park Slope Food Coop’s voted earlier this year to boycott Israeli products, among the items to instantly disappear from shelves was bottled olive oil made by Sindyanna of Galilee, an Arab-Jewish…
Assessment
Dr. Bronner's soap blends Israeli and Palestinian olive oil, allowing it to bypass boycotts targeting Israeli products. At the Park Slope Food Coop, a boycott removed Sindyanna of Galilee olive oil, but the same oil remains available in the soap. This strategy shows how product composition can navigate political purchasing decisions.