Popular chain lowers prices — in-demand item for 1.90 shekels
The largest retail chains in Israel continue to wage a fierce battle for the Israeli consumer's wallet. The latest player to announce a series of new discounts is the retail chain "Rami Levy Shivuk HaShikma",…
Assessment
A price war among Israel's major retail chains has escalated, with Rami Levy Shivuk Hashikma launching an online-exclusive discount campaign on a popular product. The offer is available only until July 4, 2026, signaling a time-limited strategy to capture digital shoppers. The move continues an aggressive competitive pattern, with further price cuts likely from rival chains in response.