Young Israelis turn from parents to AI - study
Mastercard and research company Opinium surveyed 26,000 adults and teenagers in 13 European countries and Israel. The study showed that Israelis use AI more actively than Europeans in everyday shopping, with the gap especially noticeable…
Assessment
Israeli teens are leapfrogging their parents and European peers in adopting AI for everyday shopping, according to a Mastercard-Opinium survey of 26,000 people across 13 countries. The generational shift is stark: 68% of Israeli adolescents expect AI agents to handle their future purchases, and a quarter already trust AI recommendations over parental advice. Friends still hold more sway than algorithms, but the trend line points toward a retail landscape where family influence is being quietly replaced by machine judgment. Watch for how retailers and payment systems adapt to this cohort as they age into full purchasing power.