The model and social activist joining Eisenkot's party
Marketing professional, social activist and model Eliana Zaks, 25, joins the Yashar! party with Eisenkot and will lead the party's youth headquarters. Zaks originally from Be'er Sheva and now from Tel Aviv, worked in recent…
Assessment
A 25 year old marketing professional and social activist is joining Gadi Eisenkot's party to lead its youth wing. The move signals an effort to broaden the party's appeal beyond security and military credentials by bringing in younger, civilian voices. It remains to be seen whether this addition will translate into measurable electoral support among young voters.