'Shuk Olim' in Tel Aviv aims to help immigrant businesses
In a downtown park in Tel Aviv on Thursday evening, more than 50 new and not-so-new immigrants to Israel have set up tables showcasing their businesses. There is jewelry, art and even a plant shop.…
Assessment
A street fair in Tel Aviv is using the city's White Night festivities to create a low-barrier platform for immigrant entrepreneurs to gain visibility. The partnership with Nefesh B'Nefesh signals an institutional shift beyond just bringing olim to Israel toward actively integrating them into the local economy. The question is whether these pop-up markets lead to lasting business growth or remain one-off events.