Mazal tov: Israel finally joined the cognitive war - opinion
The failure is not the size of the investment. The failure is treating an existential national-security responsibility as a marketing challenge that can be outsourced
Assessment
The opinion argues that Israel's previous failure in cognitive warfare stemmed from treating it as a marketing task rather than an existential security priority. The shift to joining this war signals a recognition that such efforts cannot be outsourced. The effectiveness of this new approach will determine whether Israel can counter information threats.