The Face of Israel in the World: This Is the New National Public Diplomacy Spokesperson
First publication: Doron Spielman, who served as one of the IDF spokespersons for foreign media throughout the war, and previously accompanied diplomats and leaders on tours in the City of David, has been appointed as…
Assessment
Israel is creating a new national public diplomacy apparatus, appointing a spokesperson for a role that did not previously exist. The appointee, Doron Shpilman, served as an IDF spokesperson to foreign media during the war and previously accompanied diplomats and leaders on tours. This institutional move comes after the position of director for the unit remained vacant for three and a half years, signaling a renewed effort to coordinate Israel's messaging to the world.