The Trend Driving Kids Wild Hits the Stage – And You Should Take Them
Squishmallow champions will be crowned during Hanukkah at Holon Toto Hall • Trades, challenges, internet stars, and surprises await participants
Assessment
A live event built around the squishy toy craze is coming to Holon's Toto Hall during Hanukkah. The organizers are betting that the screen-based obsession with collecting and trading these toys can be translated into a physical, ticketed experience. The real test is whether parents will pay for what kids already do for free on YouTube.