Israel Still Lacks a Serious Communications Strategy After 3 Years of War, Says Fleur Hassan-Nahoum
Fleur Hassan-Nahoum. Photo: Illustration by David Taragin On the morning of Oct. 7, 2023, Fleur Hassan-Nahoum was at home in Jerusalem when her daughter woke her to the sound of sirens. Jerusalem was not accustomed…
Assessment
Fleur Hassan-Nahoum argues that three years into a war, Israel still lacks a serious communications strategy. Her critique comes from direct experience fielding calls from major outlets on October 7 while serving as deputy mayor. The gap she identifies is not about having a message, but about having a coordinated, professional apparatus to deliver it. Watch whether Israeli officials respond to this specific criticism or continue relying on ad hoc spokespeople.