Genocide. Famine. Ethnic cleansing. Apartheid. Colonialism.
On October 8, 2023, these words were officially stripped of their significance. We’re taking them back. Go to and help make words mean things again.
Assessment
A campaign is reclaiming terms like genocide and apartheid that the author argues lost their meaning on October 8, 2023. The post directs followers to a website to participate in restoring precise definitions. The stakes are linguistic and political: who controls the vocabulary of international law and atrocity. Watch whether this effort gains traction beyond the original post.