Facing global hate, Israel launches new public diplomacy program
The Government has approved the establishment of the ‘Masa Diplomacy’ program to strengthen Israeli advocacy through young Diaspora Jews
Assessment
Israel is formalizing a new channel for public diplomacy by recruiting young Diaspora Jews as advocates. The program, approved by the government, signals a strategic shift toward leveraging personal connections and firsthand experience to counter international criticism. The effectiveness will depend on how these volunteers are trained and deployed.