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This David Schwimmer sweater ad is playing on Friends nostalgia. So why are commenters talking about Israel?

This David Schwimmer sweater ad is playing on Friends nostalgia. So why are commenters talking about Israel?
Image: forward

David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia. The actor stars in an ad this week marketing his “dream sweater” for the clothing and home goods…

— forward

Assessment

A celebrity nostalgia play has collided with the Israel debate online. David Schwimmer's Quince ad, built on Friends-era goodwill, is drawing comment section fire over his public stance on the war in Gaza. The ad itself is apolitical, but the actor's past statements have turned a sweater promotion into a flashpoint. Watch whether Quince distances itself or doubles down.

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