Eisenkot should run a campaign as number 1
Eisenkot should not continue to run a direct negative campaign against Netanyahu. According to polls, most of the public is convinced that the prime minister has failed in his role. Any attempt by him to…
Assessment
Eisenkot is advised to shift from attacking Netanyahu to running a positive campaign as the leading candidate. Polls show the public already considers the prime minister a failure, making direct attacks redundant. His own positive messaging has been awkward, so the challenge is to craft a credible alternative vision.