Doron Spielman named Public Diplomacy Directorate's international spokesperson
Tzipi Hotovely, head of the National Public Diplomacy Directorate, the body responsible for coordinating Israel’s public messaging and strategic communications in the Prime Minister’s Office, on Wednesday announced the appointment of Doron Spielman as its…
Assessment
The National Public Diplomacy Directorate has installed Doron Spielman as its international spokesperson, a move that follows Noam Shapira's recent appointment as the body's staff head. These back-to-back staffing changes signal an effort to overhaul Israel's messaging strategy abroad. The effectiveness of that strategy will depend on whether these new appointments translate into measurable shifts in international perception.