Beat the clock: The race to sell Sukkot’s ‘Four Species’
Eliran Nachmias is a school teacher who for the past 15 years has been renting the basements of two synagogues in Netanya and spends the weeks before Yom Kippur selecting sets of the “four species”…
Assessment
A school teacher turned seasonal entrepreneur in Netanya illustrates the logistical sprint behind Sukkot's Four Species market. The entire supply chain, from growers to wholesalers to retailers, operates on an unyielding deadline. What is at stake is not just profit but ensuring that thousands of Jews can fulfill a biblical commandment. Watch for how the market copes with last-minute shortages or quality issues in the days before the holiday begins, as this is when real pressure hits retailers.