After the "Hand Shakes Hand" Affair: How the Histadrut's Advertising Expenditures Soared
Since the explosion of the "Hand Shakes Hand" affair, the Histadrut has doubled its spending on radio and television advertising by millions of shekels. The question arises whether the surge is aimed at image rehabilitation,…
Assessment
The Histadrut labor federation has doubled its radio and television advertising spending since the 'Hand Shakes Hand' affair broke, raising questions about whether the surge is a reputational repair effort. The source of funding for these campaigns, drawn from the organization's treasury, is now under scrutiny. The scale of the spending increase in millions of shekels suggests a significant public relations response to the scandal.