Amazon struggles to capture online retail foothold in Israel
In June, Chinese platforms AliExpress, Temu and Shein accounted for about 75% of Israelis’ online orders, while Amazon only had a 6% market share
Assessment
Three Chinese platforms now command three quarters of Israeli online orders while Amazon languishes at six percent. The gap is staggering for a company that dominates ecommerce nearly everywhere else. Amazon needs to understand what keeps Israeli shoppers loyal to Temu and Shein faster pricing, better selection, or something else entirely. Without a sharp answer, its local foothold will only shrink further.